#OptOutside Instead On Black Friday


As an avid hiker and backpacker, I am already a long time fan of REI, but their #optoutside campaign, the anti-Black Friday campaign if you will, just makes me love them even more.

From their website today:

Black Friday is betterwhen you #OptOutside

In 2015 and 2016, REI skipped the Black Friday frenzy. We closed our stores and gave employees a paid day off. Millions of people like you joined us outside. Awesome.
So let’s do it again. Let’s make a new tradition. That’s how a moment becomes a movement. Join us. #optoutside.

Here's my contribution, taken halfway through our six mile hike along the coast today on a glorious 75 degree day.



So make it a great day and consider an #optoutside instead of a store!

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